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The Ultimate SaaS Design Trends of 2019

March 2019, 12
This week we have looked at popular SaaS (or as-a-service type of companies) and compiled a very curated list of trends and design inspiration. From logo inspiration, to illustrations, to some landing pages styles, this guide should give you a solid base to start your SaaS projects in 2019. We've also included some further resources below to tackle your SaaS design projects, so make sure to check them out! ## 1. Minimalist, simple, elegant, and sharp logos (and purple is insanely popular) In 2019 the trend seems to be around SaaS logos that are minimal or simply font-based with slight tweaks. Purple and dark blue are also colours widely used as they represent trust / luxury and thus convey a high-quality service. Here are some examples we've particularly liked: ![saaslogo]( by [Keene Niemack]( by ![saaslogo2]( by [Deividas Bielskis]( ![saaslogo3]( by: ![saaslogo4]( by Chase Turberville ![simplesaaslogo]( by [Eddie Lobanovskiy]( ## 2. Font-based logos (with or without symbols) Another trend are logos that can be used in multiple ways (with or without a symbol) and that are mostly very minimalistic. Some of these logos have just a small font tweak (see DesignModo) ![simplesaaslogo2]( by [Eddie Lobanovskiy]( or ![saaslogofonts]( by [Aaron Poe]( or ![designmodologo]( by [Paul von Excite]( ## 3. Soft illustrations Let's now dive into our favourite topic - illustrations. While we had between 2016 and 2019 a slight overload of isometric illustrations (do not worry - they still look great and we do have them on our website!), there seems to be a surge of new type of illustrations. The first type of illustrations are soft illustrations (or soft line illustrations) which seem to be incredibly popular. For example, [Canny](, a popular feedback tool (and, virtual high-five on them, fully bootstrapped!) used them in their header. These illustrations usually use cold colours or very soft / pastel colours. ![softillustrations]( Here is another example: ![softillustrations]( by [Andrey Kovalev]( ## 4. Illustrations with people A very trendy type of illustrations are those which look like these, which were done for [Prospa](, a small business owner financing app. These illustrations usually use warm colours and are very entertaining. ![peopleillustrations]( by [Andrew McKay]( Another style are the ones done by [Will Beeching]( for [FlatFair,]( a tenant/landlord relationship app. ![peopleillustrations]( Or this one: ![peopleillustrations2]( by [Udhaya Chandra]( ## 5. Minimalist animated icons Again by [Prospa](, these state icons are very cool (and animated) ![animatedicons]( ## 6. Illustrations with pencil style [Gusto](, a SaaS which is a Payroll-as-a-Service recently revamped their homepage and features a unique style of illustrations which we really loved! ![illustrationpencilstyle]( by [Camellia Neri]( Which looks pretty good! ![illustrationpencilstylesaas]( ## 7. Animated illustrations Another popular trend are illustrations with simple animations, which certainly helps to grab more effectively the visitors' attention and deliver a great experience. ![animatedillustrations]( by [Sofy Dubinska]( or ![animatedillustration2]( by [Alegria]( ## 8. Large hero illustrations The trends for landing pages (and not only for SaaS ones) seems to have large hero illustrations. An example is this one by Tubik Studio: ![largeheroillustration]( by [Tubik]( ## 9. Clean UI with crisp and clean fonts The trend for SaaS landing pages (which deserve an entire blog post on its own) seems to be geared towards very clean pages, with crisp fonts which are very easy to read. ![cleanlandingpages]( by [Casey Kennedy]( The same goes for SaaS dashboards: ![saasdashboard]( by [Stan Yakusevich]( ## 10. Further resources Ready to tackle your next SaaS redesign or simply want to start from scratch? Check out some interesting resources below: 1. For your UI projects, we recommend using design systems. For example, Shopify released [Polaris]( which is widely used by SaaS companies. It can save your designer (and developer) a ton of time to design your MVP or your fully-fledge SaaS landing page / app. 2. Icons8 recently created a gallery of free illustrations made by top Dribbble designers, with different styles. You can find it [here]( Alternatively, you can also use our [free illustrations gallery]( as well (*we're constantly updating it and open to suggestions!*) 4. [Land-Book]( is our go-to resource for SaaS Landing Pages. The collection is really well curated and features landing pages that follow (or create) the trends.
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The Anatomy of High-Conversion Landing Page

So you have built an interesting product or service and it's time to spread the word about it. Where do you start? And how do you ensure that your visitors *understand your business* and go about buying your product? Over the last months, we have designed a ton of landing pages at ManyPixels so I have decided to set up a small guide on what goes into creating a conversion oriented landing page. Before we dive into this, I'll start with **bold claim**: There are no special tricks - or shortcuts. This post is not about which colour or fonts will help you convert best but rather about sharing some common principles for what needs to be in a high conversion landing page. These ideas and principles are mostly about business and not design. If you're looking for design inspiration - we're producing a lot of other articles. I will lay down those principles in this post. ## You need to have a good product. And communicate about it. It is important to ask yourself two questions: 1. What is your value proposition? 2. How are you going to tell people about it? In other words the goal of your landing page is : How can my website explains so well what I do so that my visitors will buy? ## 2. The high-conversion landing page structure Julian Shapiro [wrote a great guide]( on landing page structure which essentially consists of four sections: 1. Hero 2. Features and objections 3. Validation and Proof 4. Call to action (Book a strategy session, get a free trial, sign up, ...) Your landing page should mostly convey all of this! ![landingpage]( by [Alex Banaga]( Or ![landingpage2]( by [Jess Eddy]( ## 1. Hero section Your hero should comprise of a few things: 1. Your value proposition (What problem you are solving) 2. A call to action (Learn more, Get started, Sign up, Schedule a demo) 3. If you want to do: Photos, pictures of your products, video of your product, etc. Let's take have a closer look at ManagedByQ hero section, an office management solution. ![landingpagemanagedbyq]( We can notice a couple of things: - The first thing that captures the visitors' attention is the tagline "*We run workplaces*" - They also put a very large photo of an office space with people which is very appealing. ## 2. Features and Objections Once your value proposition is clear and makes sense to your visitor, that's when you'll really have to stand out of the crowd and counter objection. Here's what happens in most visitors head: "*I do not see what is interesting here. What's in it for me?*" Then they eventually leave your website. Asking yourselves these questions can help: - What do you better, faster, cheaper or what can you provide more than the competition? - Why is your problem important? - What objections from the customers can you address? Here are some examples: ![makespacefeatures]( [MakeSpace](, an on-demand storage experience is doing really great by using natural languages, simple icons and a call to action about each feature they have. Another example, from [FlatFair]( is conveying really well their value proposition (for both tenants and landlords) ![flatfairfeaturessection]( Some tips: - Use natural, plain language, avoid jargon or buzzwords. ## 3. Validation and proof Once your value proposition is clear and how you're going to solve it by countering objections, a key aspect of landing pages is actually to provide validation (case studies) and proof (it can be social proof, companies you've helped work) A few questions worthy to ask in that regard are: - What clear benefits did you deliver for that particular customer, in that particular case? (Companies basically ask themselves: "*Hey, I want this too! How can I have it?*") - What was the problem / challenge you solved for that customer and how did your solution help it? (The idea here is to show that you *understand* what problem companies are facing, and why you're the expert to solve it) Here are some good examples: ![reviewsblyss]( Blyss, a Mobile Mssage company in Australia is doing a good job by doing two things really well: - They show they are the first in Australia, with the best reviews - They show real reviews from TrustPilot Another example of social proof is from Orca, which shows how many people already joined the service. ![Orca]( Some other ideas to include as validation / social proof: - How many customers you served - Ratings, reviews - Video case studies / video feedbacks of your users ## 4. Call to action Last but not least, you need a clear call to action to get your visitors to actually do something on your website (leaving an email address, signing up for a free trial, etc). Here are some examples of great call to actions: ![zeroeight]( [ZeroEight]( is a SaaS for designers. They have two CTA's : Get started for free (the main CTA) and See example, which directs visitors to an actual demo of their product. Another great example is from [Spendesk](, a management platform which also offers two CTA's: ![spendesk]( Some ideas / tips: - It can be a good idea to offer two CTA (sign up + free demo) in case some visitors are not yet convinced. Showing a demo, example, or webinar of your product is a low friction action vs. asking for a sign up which takes time. ## Tools and resources I have summarised a list of tools and resources we often re-visit or to design our landing pages. Do let me know if you have any other resources! 1. [Balsamiq]( is a great tool to design your landing pages wireframes. 2. The [blog]( of Pedro Cortes is a gold mine to get landing page inspiration tips. 3. We highly recommend you [ Land-Book]( for Landing page inspiration 4. [This guide]( from Julian Shapiro gives excellent copywriting tips as well as helping you how to structure your landing page.

7 Types of Presentation Design to Grow Your Business (+ Design Examples)

Having a great presentation is an effective way to explain and communicate your ideas: But what are the different types of presentation and how can you use presentation design and translate that to actionable objectives that drive your business? We have compiled various types of presentations, along with examples we loved and key tips to nail them which will hopefully give you inspiration to go ahead and apply this to your business. ## 1. Sales deck presentation design Let's face it - no one knows your business better than you. While your product / service might instrinsically be great, at the end of the day it's really up to you to sell it (while being honest about it for course) and put the word out there. Here are some examples on how to do that with a sales deck (that you can email to your customers or place on your website to get leads) ![salesdeck]( by [Plato Design]( Another great example is this one by [LightBoard]( : ![customervaluepresentation]( ![customervaluepresentation]( Another example is this one by [Daniel Thomas]( : ![customerdeck]( ![customerdeck]( ![salesdeck]( by [Metro]( Another example is this one by Brella: ![salesdeck]( ![salesdeck]( by [Katya Kovalenko]( ![salesdeck]( by [Jan Losert]( Here are some great tips on **how to do an effective sales deck presentation**: - Focus first on the benefits of your product / service and nothing else. - Always have the audience in mind. This means that you must understand who your customer is and what problems they care about. - Show testimonials. Let the results speak for themselves. - Focus at the end on the features. - Ask for a call to action: Your phone number, website, or email so that users can contact you. ## 2. Case study presentation design Another popular way to convey information is to send a case study to your customers. ![casestudy]( by [NOPE Creative]( Here are some of the best practices on how to do a great **case study presentation**: - Show to your customer you understand their problems really well. Some questions you may include are: Why is the problem important? Why does it matter? Why are we uniquely positioned to solve it? - Show what steps you took to come up to the solution: Which questions did you ask yourself? What choices did you have to make to come up to the solution? What was your decision process like? - Show them what the final solution looks like. How does it to actionable benefits for that particular customer you helped? Any numbers to share? ## 3. Brand guide presentation What's the difference between a coffee you buy off the street and a $7 Starbucks: Perceived value! Especially for designers making logos or packaging which can be abstract, a great way to increase perceived value of your work is to present it well, such as doing a brand guide by placing the logo on mockups or explaining your thought-process. ![presentationshowoffwork]( by [Alina Keehl]( ![brandguidepresentation]( by [Andréa Crofts]( Some of the best practices to make a killing brand guide presentation: - Place the logo on mockups - Show the use cases of the logo - Show to the customer what was your thought process like ## 4. Ebook excerpt presentation Another unique type of presentation is to do an ebook excerpt, showing a preview of the content of your ebook which you can then sell more effectively. ![ebookpresentation]( by [Lightboard]( Some best practices to do an **ebook excerpt presentation**: - Show which chapters you will be covering - Use illustrations ## 5. Pitch deck presentation ![slidedeckdesdign]( by [Nguyen Le]( ![pitchdeck]( ![pitchdeck]( by [Eugen Eşanu]( ![pitchdeck]( by [Brian Athey]( Some tips on how to do a **great pitch deck presentation design**: - Show who your team is - Focus on showing what problem you solve, and your solutions and benefits - Include a lot of pictures from your product ## 6. Coaching / workshop presentation A great way to gain customers is also to **show you are an authority in that field**. When people think of you as a thought leader of an industry, they want to learn more and you become a content creator. ![coachingpresentation]( By [El Passion]( ![coachingpresentation]( by [James Frewin]( ![coachingpresentation]( by [Christopher Reath]( Here are some tips to nail your **coaching presentation**: - Include agenda of presentation - Include deliverables: What you will achieve or what you request from your audience - Show your past results / performance ## 7. Employee onboarding presentation ![employeeonboardingpresentation]( Here is **how to do a great employee onboarding presentation**: - Explain them what your company is about: Mission, vision, values - ... but make it genuine: Come up with values that made sense for the company as a whole. - Explain them what's in it for them: That's what employees will care about. It's not about you, it's about them. - Show them rules / regulations. ## Further resources and tips: 1. Use tools such as Slideshare to spread the content of your presentation easily 2. It's all about content and value first, then design second. 3. Tell a story. The core idea of a presentation is to keep the user wanting to know more about you and that there is a "What's next" in his mind. Focus on telling a story and most presentation. 4. Make it short. Unless it is a case study, people attention fades away after a few slides. If you need to include more resources add a last slide with "Want to learn more?" 5. Focus on improving your speaking skills : There are countless videos on YouTube about this but it is mostly about: Speaking clearly, not using jargon, making pauses, using repetition. 6. When sending a deck (to investors, clients) always send it in PDF format (or via a link) so that they can visualise it from anywhere.

7 Ideas for Your Next Facebook Ad Campaign (with Design Examples)

Good performing campaigns come with three things: a good strategy (what is the campaign seeking to achieve?), good copywriting (catchy copywriting that accompanies the ad - do not put too much text on the creative!), and good, capturing design. Here is a round up of Facebook Ads campaign ideas you can run (with our favourite design ideas) : ## 1. The Webinar Ad ![reddit_ad.pnghe webinar Ad]( by [Connie Ng]( Get more people to watch your webinar by running a Facebook ad. ## 2. The Social Proof Ad ![socialproofad]( by [Lihi]( or ![socialproofad2]( by [Raphael Menesclou]( Another type of popular ad is adding social proof for your product. ## 3. The Interactive Ad ![interactivead]( by [Julien Perriere]( or ![interactivead2]( by [Steve Kovo]( Another famous type of ad that draw a lot of attention are interactive ads that show the benefits of your product. ## 4. Ads with illustrations ![illustrationads]( by [Matt Anderson]( or ![illustrationads2]( by [Jenna Carando]( or ![illustrationads3]( by [Chiara Mensa]( Another good way to capture attention is to add illustrations (unique to your brand if possible!) ## 5. Educational Ads ![educationalad]( by [Janna Hagan]( Another way to convert visitors is to show them how easy it is to get value from your product by educating them. ## 6. The Free Trial Ads ![freetrialads]( by [Alex Banaga]( or ![freetrialads2]( by [Katie Powell]( Often used in remarketing, this prompts visitors to start a free trial of your product / service. ## 7. Content giveaway ad ![contentgiveaway]( A very good way to get newsletter subscribers is to create content (reports or handbooks) and spread it via Facebook ads.

Our new website... and much more.

Hello fellow Pixel lovers! As you've probably seen... A couple of weeks ago we did a total revamp of our website. 🤗 in 12 months since we launched we went from this... ![firstwebsite]( To this.. ![secondwebsite]( To our current website, this. 😎 ![newwebsite]( Huge virtual fist bump 👊 to Binsar and Wis, our two pixelians experts for dabbling those pixels like magicians. We had a lot of back and forth (and also changed our mind a couple of times so we certainly didn't make it easy for them!) ## 1. Our top priority remains the same... Dabbling pretty pixels... but check out our scope (please 😅) ![scopeofservice]( ... Our top priority is still the following: Delivering great design to you All. The. Time (and on time!). To do that we've specifically created a section to what we do and do not do. This will save you and us time. You can check the scope 👉 [here]( ## 2. Categories of design ![enter image description here]( Our last website was... messy. Or should I say: empty. 👀 Our thought process with this section was to make it more like an ecommerce experience, where you can find the category of the design service you want to order. After multiple back and forth (again!) on a whiteboard we've concluded we offer 6 categories of design services. Logos and Branding and Web and Mobile are our most popular categories so we've put these at the top. ## 3. Team section Finally, what's ManyPixels without our friendly pixelians face? The last website was a little bit unfriendly, and we wanted you to know who you were working with. Can you recognise your designer among these pictures? 😄 ![team]( I almost forgot. Last month, Cassidy and Liana joined us. Your friendly team leaders / quality reviewers 🤓 Do make sure to make an onboarding call with them (this is crucial so that we can tell you how we work and how we wan to receive your requests!). You're briefs will be 💯 after this and you'll get more value for your money out of our services. As simple as that. ![teamleaders]( ## 4. Help and 💡 idea centre! This new feature is also key in helping you get great value out of our services. The help centre consists of three main sections: 1. [ManyPixels 101]( The one you need to get started with. 2. [Best practices]( (Do make sure to check out must reads: [How to make a brief](, and [design request examples]( 3. Everything about [your account]( ![helpcentre]( ## 5. Strategy sessions... with custom design plans ![strategysession]( We've also rolled out this earlier this year. We realised a lot of our customers didn't know what to request and needed a little push of inspiration... but that's wasn't all! We noticed our customers needed design help AND actual marketing ideas to push their business forward. I'll give you personalised recommendations in a call. I've grown ManyPixels and previously another online company so I'll make sure you get as much value out of the call as you can. Book a strategy session now. You can do so 👉 [here]( ## 6. Last but not least... Our free illustrations gallery. Wis (him again? 😄) worked extra (and that got him the designer of the month 🏆 trophy) to build an interesting side project to help us market ManyPixels... ... 🥁 ... 😳 A FREE ILLUSTRATIONS GALLERY! 😳 ![freeillustrationsgallery]( This is a gallery of fully editable illustrations SVGs. You can edit the colours as you wish and download them in PNG or SVG formats. These are 100% free and you can use them for your landing pages, blog post headers, social media graphics and ads, and much more. Go 👉 [here]( to check it out. ## 7. What's next? That's it, folks! That said we're cooking up great things to be released in the next month. Subscribe to our newsletter above so that you can get exclusive sneak peeks of the upcoming exciting stuff we're building!